Are you an Opportunity Seeker or a Strategic Entrepreneur?
?I first heard this question from Alex Mandossian, an information marketer, who?s brilliant in how he makes complex things so simple.
Chances are you are the former. ?I suppose, we all are opportunity seekers at some point.
What opportunity are you seeking?
- Are you looking for a fitness opportunity in Nursing?
- Are you looking for a nursing opportunity in Fitness?
- Are you looking to create your own opportunity?
Well good luck in your search.
In my search, over 20 years, for either? I found that they don?t exist. ?
Well I did teach exercise for a health resources department, in a hospital system, as a nurse, at a nurses? rate. But it was short-lived. ?Someone realized that fitness trainers could do it for half my pay. ?I then continued to give lectures and do public health screenings. ?(It was still a decent job)?
How about the first one:
Well, remember in nursing school when everything was crammed into such a strategic time allotment. ?The most that we were taught about exercise was an ?activity deficit?, how loss of mobility is a key factor in your patients going down hill, R.O.M., body mechanics and maybe the government recommendations. ?Any more studying than that, was probably done on your own. ?Nursing just doesn?t have the space or place for teaching nurses how to teach patients how to exercise. Besides in a clinical setting, there are physical therapists who are great at knowing the ?ins and outs? of exercise. Doctors would recommend patients to them. But then again, patients who are able to actually exercise, besides cardiac rehab, wouldn?t be in the hospital (insurance wouldn?t cover this). So for now anyway, there is no opportunity for you to work as a nurse/fitness trainer in Nursing (clinical setting). ??
How about the second one:
How about working in a gym or a club? ?Sure you can be a nurse who, actually does ?nurse? skills, like take blood pressure and do other screenings in a club or a gym? for $12.00 an hour. ?To be a nurse who specializes in fitness at a gym or club (in fitness) is what many of you may do now. ?You may get paid pretty well. Are your clients coming to you because you?re a nurse with a specialty in fitness or because your a good exercise instructor? ?There are a few of you who specifically have clients who come to see you because you are a nurse? fantastic. ?Are you getting paid for that? ?Or are you getting paid the same as the exercise instructor who has a weekend certification? ?Is there a distinction in your service? Does anybody really care???Are people coming to the class, gym or club to see a nurse?
How about the third one:
This is the one that I have decided to go with. ?An opportunity is what you make it, right? ?I think it?s how you see it. ?Many of you may feel that creating your own opportunity is NOT an opportunity at all. ?It?s a hassle. ?A risk. ?A territory that hasn?t been explored yet and ?let someone else explore it first; then I?ll try it? maybe?. ?What about making money and supporting yourself? ?There?s no guarantee that you will make any money creating your own opportunity. ?I know. ?I hear your concerns. ?But I still feel that someone has to try. ?That someone? be me! ?I realize that I have to create more social proof. ?And it?s what I intend to do!
I?m not alone in my quest for creating social proof and my own opportunity as a Fitness Nurse Consultant? and Certified Fitness Nurse? Coach (which is what I call myself, without anyone?s permission). There are a few courageous nurses who are making their own opportunity too. ?We are trying to become Strategic Entrepreneurs; not just Opportunity Seekers any longer. ?We?re not spending most of our time looking for an an established opportunity that doesn?t exist in the ?job market? or doing one thing one time or getting more initials to put behind our name thinking that?s the problem (when it isn?t) or giving an exercise class and then say, ?see you next week? ?maybe you won?t see them next week. ?There?s NO long term commitment there. ?We?re creating our own opportunity strategically.
What we need to do as a Strategic Entrepreneur:
- Decide why we want to combine our nursing skills with our fitness training and whom best we can help by doing this and where they are. Their ?hubs?.
- Decide what we are best at when delivering information/instruction to others. ?Do we like to talk, to write, to entertain (have company over), go to social events, to be on the computer (social media), etc.? ?This will help us decide the way we will market our services, without dread.?
- We decide what we want our ideal client to do when they come into contact with us personally, visit our blog, face book page, read an article, etc. ?This usually is not to directly ?buy? something from us. ?But to get a ?FREE? publication, tips, recording, whatever interests them. ?We know that we need to build relationships, to build trust and very importantly to build an email list of interested people, who we keep in contact with at least 2X a month. ?Eventually, we also offer teleseminars and explore new ways of getting ?out there?, like on Google+ (It?s free). ?President Obama just had a ?Fireside Chat? on Google+ last week. ?It?s catching on.
- We become a celebrity in ?our own backyard? as the only Fitness Nurse Consultant? (FNC) or Certified Fitness Nurse? Coach (CFNC) in our local area. ?Remember to become a ?Trusted Authority? in your local area, all you need is a core competence that you can improve someone?s health and solve their problem and more importantly, the confidence to carry out that improvement and to start solving their problem.
And on the internet we link all of our social media to work together and organize a 3-month calendar of specific topics and sub-topics that our ideal clients want and will love. ?This also frees up our time and we?re not scatter-brain about what to write about and we?re not chasing clients or hoping they?ll show up.
- I suggest that you start with a ?study? that you are doing. ?When I first started I offered a study on the effects of working out with a puppy around. It turned out that many of the participants came and brought their child or grandchild who was occupied with PangPang, my pug, a puppy at this time, while they (my clients) worked out. ? ?They didn?t come before because they didn?t want the child to ?just sit there? and watch them. ?So, having the puppy there increased their exercise adherence. ?Pretty cool, huh? ?Clients still ask about PangPang today. ?
- Or you could offer a tasting of a type of food that you like to use in your program, and invite 5-6 people over. ?Offer stuff that people would leave their house for. ?Like free, delicious food. ?Send invitations, well in advance, with pictures of what you will serve and the point of the ?get together?. ?Like I said earlier, what do you want the ?get-together? to accomplish? ?Always have ?the end result? in mind. ?Just a side note? just information, regardless how good it is, is usually not good enough to get people to leave their house. ?Oh, you can also go to someone else?s house or be more formal and rent a small, cheap place with a kitchen, if having food (highly recommended), like a firehouse hall.
- I?ve just decided to start a meet-up in my local area more focused on my private FNC practice.The local fitness nurse meet-up, that I just canceled, never worked because there aren?t any local fitness nurses in my area who would show up. ?(Nurses who found the meet-up in a Google search, looking for an opportunity. ?Some might have been very interested, but who lived 2,000 miles away. ?Meet-ups are for just that? meeting up.)It?s best to grow my FNC practice and introduce one of the 4 non-negotiables I teach as a CFNC, it will also be the title of the meet-up. ?One of my clients is helping me with it. ?I?m so excited to get it going. ?I?ll announce it soon. ?If you live near the Jersey Shore, Asbury Park area, I hope you will join the meet-up! ?This way, not only will people who sign up want to try one of my delicious meals you can have on my plan, I introduce them to the philosophy behind eating this way. ? They can also share their concerns about previous diets and taking medications. ?I, of course, have and create conversations about all the health benefits, how easy it is and saves them money. ?Over time relationships develop and referrals come easier. ?No selling at the meet-up.
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- I?ll save you some effort if you are going there, looking for a price. ?You get the price when you speak to me personally, after you listen to the recorded webinar and send in your application. ?This done for a reason. ?If you are an ideal client for us, and there?s a fit, we will work with you. ?If you are just shopping price, then there are many other coaching programs out there for you to choose price over. ?
The nurses who follow the instructions, make the effort and are sincere in doing what only a few courageous nurses are doing today, will understand that this is very much a part of what you need to become a strategic entrepreneur? create systems, a plan, delayed gratification. ?This skill is something you also are taught when it comes to pricing for your own services at a fee that you deserve and will get from your ideal clients too.
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Source: http://certifiedfitnessnursing.com/2013/02/opportunity-seeker-or/
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